I've made mistakes along the way, such as rushing to publish a book before investing in professional editing and then having to redo the entire book again. I also discovered there are easier ways in illustrating a book such as using a Wacom drawing tablet. And I continue to find new ways in marketing my World-wide children's book brands.
Self-publishing is growing. It's not an easy journey making it into a lucrative career, but it is possible.
How to market your self-published children's book
- Use social media to spread the word. The tools that have worked well for me are:
- Get book reviews and have them not only post a review on their blog, but also on Amazon and Goodreads
- Start locally by holding local author events and writing workshops. Contact your local newspaper and ask them to do a write-up about your event
- Get your children's self-published books on consignment in local bricks and mortar books stores
- Get your children's story in the hands of teachers, librarians, parents, grandparents, relatives and kids by giving them away
- Offer giveaways and deals, especially around the holidays
- Become a member of SCBWI and participate in their workshops
- Network on Goodreads and ask people to review your book
- Create an author page on Amazon.
- Become a member of Linkedin writing and self-publishing groups
- Market your book on Net Galley for additional reviews
- Submit your children's book for awards
Creating brand awareness for your children's book is an investment of time and money. Most likely it won't happen overnight. It's truly a journey.
